The lecture began with a viewing of a short video clip titled "EPIC". It outlined issues relating to the rise of the Google empire and how competitors such as Microsoft implement their strategies to combat Google's success in the industry. The video was narrated in a chronological timeline illustrating how print media could soon be obsolete and be replaced by digital media. I found it to be very interesting and makes me think of how fast technology is growing in our world. I will definitely view the video again at a later date.
The lecture progressed with the discussion of academic principles used to investigate issues around communication which are:
- Communication Studies
- Media Studies
- Cultural Studies
Adam talked about communication studies in the USA for the last century which listed significant events that occured each decade. Next was Culture Studies in Europe.
The last half of the lecture was reserved for the discussion of New Media, Internet Studies and Cybercultural Studies. It was broken up into three subcategories:
- Popular Culture
- Cyberculture Studies
- Critical Cyberculture Studies
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